Wednesday, August 22, 2007
I. Welcome Remarks
Jhitraporn Techacharn, Director General, Office of Small and Medium Enterprises Promotion, Ministry of Commerce, Bangkok, Thailand
Peter N. Fowler, Senior Counsel, Office of Enforcement, USPTO, Alexandria, Virginia
II. Session 1: Introduction to Intellectual Property Rights: What They Are and How They Are Protected
Presenter: Jennifer Ness, Regional IP Attache, U.S. and Foreign Commercial Service, U.S. Embassy, Bangkok, Thailand
III. Session 2: Identifying and Leveraging Intellectual Propert Rights as Entrepreneurial Assets
Moderator: Peter N. Fowler, Senior Counsel, United States Patent and Trademark Office, Alexandria, Virginia
Presenter: Dr. Guriqbal Jaiya, Director, Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland
IV. Session 3: Innovation and Valuation of IP Assets: Different Approaches
Moderator: Daniel S. Miller, APEC SME Coordinator, International Trade Administration, U.S. Department of Commerce, Washington, DC
Panel:
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Ong Chui Koon, Principal Consultant and Head of Industrial Property Services Section, SIRIM Berhad, Shah Alam, Malaysia
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Dr. Guriqbal Jaiya, Director, Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland
V.Session 4: IP for SMEs: Putting in Place a Trade Secret Protection Program
Presenters:
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Dr. Guriqbal Jaiya, Director, Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland
Thursday, August 23, 2007
VI. Session 5: IP Protection and Small Business Organizations:Outreach and Resources
Moderator: Ann Bacher, Senior Commercial Officer, U.S. and Foreign Commercial Service, U.S. Embassy, Bangkok, Thailand
Panel:
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Dr. Guriqbal Jaiya, Director, Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland
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VII. Session 6: Model SME Legislation and Advocacy for SMEs
Moderator: Peter N. Fowler, Senior Counsel, Office of Enforcement, United States Patent and Trademark Office, Alexandria, Virginia
Presenters:
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VIII. Session 7: Handling IPR Issues in Business Transactions: A Case Study in Trademark Licensing, Branding and Franchising
Moderator: Peter N. Fowler, Senior Counsel, Office of Enforcement, United States Patent and Trademark Office, Alexandria, Virginia
Presenters:
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Worathida Tantisattamo, Chief Administrative Officer, Gianni Enterprise Company, Bangkok, Thailand
IX. Session 8: Case Studies of Effective Exploitation of IPRs
Moderator: Peter N. Fowler, Senior Counsel, Office of Enforcement, United States Patent and Trademark Office, Alexandria, Virginia
Panel: Dr. Guriqbal Jaiya, Director, Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland
Friday, August 24, 2007
X. Session 9: Costs of IP Piracy and Counterfeiting to Society and Government
Presenter: Peter N. Fowler, Senior Counsel, Office of Enforcement, USPTO, Alexandria, Virginia
XI. Session 10: Enforcement of IPRs: Administrative, Border, Civil and Criminal Practices and Procedures
Presenter: Peter N. Fowler, Senior Counsel, Office of Enforcement, United States Patent and Trademark Office, Alexandria, Virginia
Panel:
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XII. Session 11: SME Perspectives on Challenges to IP Protection and Enforcement within ASEAN
Moderator: Daniel S. Miller, APEC SME Coordinator, International Trade Administration, U.S. Department of Commerce, Washington, DC
Panel: Ravi Bhatia, Chief Operating Officer, Suvitech Company, Ltd., Bangkok, Thailand
XIII. Session 12: Roundtable Discussion on the Changing Landscape for SMEs in ASEAN: How to Prepare for the Future
Moderator: Thitapha Wattanapruttipaisan, Head, Agreements and Compliance Unit, ASEAN Secretariat, Jakarta, Indonesia
Panel:
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Ong Chui Koon, Principal Consultant and Head of Industrial Property Services Section, SIRIM Berhad, Shah Alam, Malaysia
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Dr. Torsak Lertsrisakulrat, Director, Network for Promotioning Innovation to Commercialization Project, Office of Small and Medium Enterprises Promotion, Ministry of Commerce, Bangkok, Thailand
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Richard Bernhard, Associate Executive Director, Kenan Institute Asia (KIAsia), Bangkok, Thailand
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Serene Chan Puay Mei, Senior Executive, Intellectual Property Office of Singapore, Singapore
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Ismail bin Ahmad, Director, Business Development Division, Ministry of Domestic Trade and Consumer Affairs, Putrajaya, Malaysia
XIV. Evaluations and Closing Remarks
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