ASEAN Bulletin
February 2007
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ASEAN Launches 40th Anniversary Logo
ASEAN Launches 40th Anniversary Logo
The Association of Southeast Asian Nations
(ASEAN) has selected a logo for its 40th Anniversary. ASEAN will
turn forty on 8 August 2007.
The selection was done through a region-wide
competition. National-level contests to design a 40th Anniversary
logo for ASEAN (hereafter referred to as the ASEAN40 logo) were
organised by the Ministries of Foreign Affairs of the ten ASEAN
Member Countries and the national winners went on to compete at a
regional final that took place at the end of January 2007.
The winning logo was submitted by Mr. Haji Othman
bin Haji Salleh of Brunei Darussalam.
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Full Colour
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Grayscale
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Black & White
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As explained by the designer, the number “40”
incorporated into the logo design gives a clear representation of
ASEAN’s 40th Anniversary. The two sharp points of the “4” meet in a
manner to symbolise ASEAN’s harmonious and key role in the progress
and development of a dynamic Asia. It also alludes to the “heart” of
a resilient caring and sharing ASEAN Community. Through the use of
the official ASEAN colours of blue (peace, stability), red (courage,
dynamism), white (purity) and yellow (prosperity), and the ASEAN
emblem, the 40th Anniversary logo reflects the goals and values that
are fundamental to ASEAN and is an expression of ASEAN’s ambition of
becoming one community.
The judging panel at the regional final included
Tan Sri Ajit Singh and Mr. Rodolfo Severino, both former
Secretaries-General of ASEAN, as well as Mr. Ong Keng Yong, the
current Secretary-General. The judges took into consideration
several factors, namely: the logo’s visual impact; the logo’s
expression of the 40th Anniversary theme, One ASEAN at the Heart of
Dynamic Asia; the aesthetics of the logo design; and the
practicality and “functionality” of the logo (e.g. scalability).
The ASEAN40 logo will be used to brand events and
activities that are held to commemorate ASEAN’s 40th Anniversary
throughout 2007. Any party that is interested in using the ASEAN40
logo for this purpose would need to apply for permission from the
appropriate authorities (please see the attached document “How to
Seek Authorisation to Use ASEAN’s 40th Anniversary Logo” or visit
www.aseansec.org for more details).
The Member Countries of ASEAN are Brunei
Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar,
Philippines, Singapore, Thailand and Viet Nam.
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Issued by:
The ASEAN Secretariat
15 February 2007
